I was surprised to see that the American Academy of Family Physicians and Coke campaign was already in full effect. I am proud to say I had no idea about the commercials, but it could be because Diet Coke is not sponsoring many NHL hockey games.
The ads not so subtly suggest that heart health and diet coke go together, weight loss and an hour glass figure go together with diet coke, and super models support diet coke. Bothersome. Possibly very.
Here is an example with Heidi Klum:
Gross. Gross. Gross. Sodas have ZERO to do with a healthy lifestyle, and relating their product to anything involving proper nutrition. Sugar and chemicals.
Here is an example of one of their “tips” on the Diet Coke website:
To stay extraordinary, you’ve got to keep your heart healthy—it’s what keeps movers and shakers like you moving and shaking.
When it comes to heart health, these three simple areas are a good place to start: diet, exercise and stress levels. Take a moment to consider each of these in your own life. Get out a piece of paper, and write down one simple change you will make to improve each. They shouldn’t be big or sweeping–make them specific and attainable. Here are some examples to get you started:
Diet: I will cut out potato chips–they’re not my favorite splurge anyway.
Exercise: I will take the stairs, not the elevator, at work.
Stress: I will reserve half an hour after breakfast just for me–no email or distractions.
Ridiculous. This is on a site promoting their special edition heart cans. Is anyone buying this stuff???
Dr Graeme Gibson, D.C.